Opportunity Knocks…Often
Third installment of SWOT – Strengths, Weaknesses, Opportunities, Threats
Opportunity is behind every door. Each holiday provides a good chance to promote your company or organization. Every newsworthy event can be a breaking story for the services you provide.
For example, accountants thrive during tax season, which is an ideal time for marketing their services.
But what about May?
When students are graduating from high school and college, many parents and young adults are looking at how that change will affect their tax standing. This could be an opportune time to offer suggestions to parents of the 18 to 24 age group. Your company could offer sound advice on how to teach and guide young adults to make wise financial choices. A well-written article to a few local publications offers a valuable community service by assisting parents in preparing their graduates for the “real world.”
Get started today. Peruse your neighborhood newsletter, the local papers and headline news. Use this information to “ride the wave” of current events and creatively tie this into promoting your business. Prepare a press release (no more than 2 pages long with standard font) and send your information to the media. Your local reporter is always looking for a great story to share with readers. Understand that all reporters receive several press releases a day and not all stories will make it to print. That’s okay. Keep trying and sooner or later, the doors of opportunity will open wide for you. Just step inside.
